Text Analytics: Unlocking the power of Business Data

Due to the development in the use of unstructured text data, both the volume and diversity of data used have significantly increased. For making sense of such huge amounts of acquired data, businesses are now turning to technologies like text analytics and Natural Language Processing (NLP).

The economic value hidden in these massive data sets can be found by using text analytics and natural language processing (NLP). Making natural language understandable to machines is the focus of NLP, whereas the term “text analytics” refers to the process of gleaning information from text sources.