How do you get more potential customers to find out about you and your business? One good way is SEO. SEO stands for search engine optimization. In today’s digital world, as a business owner, one of the most important ways that the right audience finds out about your business is via a simple mobile search. And by search, we mean the service offered by search engines like Google or Bing. If I wanted to buy new glasses, for instance, I would do a quick search on my phone to see where I can find new fashionable frames around me. Typically, Google would then display a number of links on its search results page. I would inevitably click on the one I think is the right solution to my search query. If that first link works, and I find something I really like, I’ll buy it.
This simple example explains how search engines help businesses get found by local potential customers who are looking for the services the businesses offer.
But how does the search engine know which links to display when people search for things? That’s where SEO comes in. Search engine optimization describes the processes involved in helping a search engine (such as Google) to understand what your company website is about and what products or services you offer. When you execute good SEO for your business, the search engines index the content on your website and begin to display links to your website when people search for terms related to your niche.
This is an oversimplified description but it will do for the purpose of this article.
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