THE BWH HOTEL Group board of directors elected Danny Lafayette as board chairman for 2023. Previously, Lafayette served as vice-chairman of the board of
directors and has been a Best Western owner for more than 40 years.

Lafayette also served as a Best Western governor for more than 25 years, according to the company. He was elected to the board of directors in 2018 to represent
Best Western’s District VII, which includes the Northeastern region of the U.S. and the eastern provinces of Canada.

“I’m pleased to announce Danny Lafayette as our new chairman of the board,” said Larry Cuculic, BWH Hotel Group president and CEO. “Danny has been a trusted
member of our organization for over four decades. His deep knowledge of our brand, together with his extensive industry experience, make Danny the ideal selection
to serve as Chairman. I look forward to working alongside Danny and his colleagues on the board of directors as we continue to grow our brand, deliver
industry-leading customer care to our guests, and drive superior revenue to our hoteliers.”