Technology that is quickly gaining traction in the hotel industry is blockchain — a secure and distributed ledger system based on cryptography. By leveraging blockchain’s decentralized data structure, hotels can offer their visitors faster services, more secure digital asset transfers, improved loyalty programs, and greater inventory control. In this blog post, we will explore how blockchain is already driving change within the hospitality industry and why now may be the time for hotel marketers to get on board with this revolutionary technology.