Energy drinks, also known as energy beverages or energy-boosting drinks, are formulated with performance-enhancing ingredients to promote mental alertness and provide a boost of energy. Brands are focusing on creating energy drinks that are low in sugar, free from artificial additives and enriched with natural ingredients such as vitamins, minerals and adaptogens which drives the energy drinks market size. The nutritional values of energy drinks can vary depending on the brand and specific product.
Most energy drinks typically contain caffeine, with levels ranging from around 80 milligrams to over 300 milligrams per serving which further drives the energy drinks market revenue. Other common ingredients include sugar or artificial sweeteners, B vitamins, taurine, amino acids like L-carnitine and herbal extracts like guarana or ginseng. Additionally, some energy drinks may contain high levels of carbohydrates, calories and electrolytes.