Digital marketing is the science of promoting and establishing your business using online mediums. It encompasses a broad scope of strategies such as SEO (Search Engine Optimization), PPC (Pay-Per-Click), social media marketing, email campaigns, and content marketing. Digital marketing helps businesses reach a large audience, increase brand awareness, and drive more qualified website traffic. With real-time trackability and measurability of campaign performance, it provides the flexibility to maximize strategies for improved outcomes. From small local businesses to large corporations, digital marketing makes you competitive, engages your customers, and drives long-term growth.