As Zomato provides delivery services for food, they will take a percentage of the money made. However, this is not their primary source of income. Instead, Zomato's advertising is what constitutes the major part of their yearly earnings. More than 12,000 restaurants are advertised on the platform, and Zomato claims that the restaurants gain 8 times more money than they spend on the advertising. According to a case study, there are 1.4 million restaurants listed on Zomato and the website receives approximately 90 million visits every month.