Advantages of Google Ads and Meta Ads | Liveblack

Meta Ads and Google Ads sound similar and advertisers use both these platforms to promote their business or brand, there is a significant difference between them. Here you can find the advantages of Google ads and meta ads.

Google Ads—Paid Search: Google Ads, earlier known as Google AdWords, is the world's biggest and most widely used PPC advertising platform. Because of its constant use, it has become synonymous with "paid search."

Meta Ads: Meta advertising is the best example of "paid social" advertising, which shows ads on social media network sites. Do you know Facebook has the most active users of any social network? It has emerged as a competitive and potentially profitable network in the global social network market.