Case Study: Collins Sarwar Estates – A Brand Transformation by Agent Extra
Client: Collins Sarwar Estates
Industry: Estate Agency (Lettings, Sales, Property Management)
Location: Harrow, North West London
Project Scope: Full Rebrand, Visual Identity, Digital Asset Creation, Website Launch Support
Background
Founded in 2012 by Jamie Collins and Hamza Sarwar, Collins Sarwar Estates has established itself as a trusted independent estate agency in Harrow, specializing in residential lettings, sales, and property management. Over the years, the company has expanded its portfolio, managing over 300 properties across Harrow and Watford.
In 2024, Collins Sarwar recognized the need to modernise its brand to reflect its growth and to better connect with a digital-savvy clientele. They partnered with Agent Extra to undertake a comprehensive rebranding initiative.
Objectives
● Modernise the Brand Identity: Develop a contemporary visual identity that resonates with current and prospective clients.
● Enhance Digital Presence: Create cohesive digital assets to support the launch of a new website and digital marketing campaigns.
● Differentiate in the Market: Establish a unique brand voice and visual style to stand out in a competitive real estate market.
Our Approach
Brand Discovery & Strategy
We began with in-depth consultations to understand Collins Sarwar’s history, values, and vision. This informed our strategy to create a brand that honors their legacy while positioning them for future growth.
Visual Identity Development
● Logo Redesign: Crafted a modern logo that maintains brand recognition while appealing to contemporary aesthetics.
● Color Palette: Introduced a refined color scheme to convey professionalism and trustworthiness.
● Typography: Selected fonts that enhance readability and align with the brand’s personality.
Digital Asset Creation
Developed a suite of digital assets, including social media templates, email signatures, and marketing collateral, ensuring consistency across all platforms.
Website Launch Support
Collaborated on the d